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Recycling content is one of the main principles I follow when it comes to marketing. It’s a topic I’ve written about, guest blogged about, and spoke on.
Perks of Recycling Content
- It gives your audience multiple ways to consume your content.
- It allows your content to be available in more places.
- It saves you time.
Some Ways to Reuse Your Podcast Content
Documentation – I often get asked the same question multiple times. You likely have things you need to example multiple times in your career. I use things podcast as a means of documenting the answers to common questions I receive about podcasting. For example, I was speaking to one of our client’s development team today about setting up their RSS feed. One of the people on the team couldn’t make the meeting. However, I can just send them my Podcast Bytes episode on RSS feeds instead of typing up everything again in an email.
Public Speaking – I speak at several events throughout the year. And in general, you prep for a talk, go give it to the people at the event (and maybe those who have a digital ticket), and you’re done. That’s a waste! Here is what I typically do for my talks:
- Identify what I’m talking about and write the outline as a blog post.
- Go and give the actual talk
- Record the talk on a digital recorder and turn it into a podcast episode
- Sometimes video the talk as well
- Include show notes and transcriptions of the podcast episode
- Use quoteables from the episode on social media and the excerpt in newsletter promotion
Networking – I’ve even heard of professional reusing a podcast interview to get big-name guests and higher exposure. For example, Andrew Warner, host of Mixergy, explained in an episode of the Smart Passive Income podcast he landed an interview with Seth Godin early in his career because he got it published on Mashable. Mashable wanted to feature Seth. Seth wanted to be on Mashable. Andrew made it happen.
There are many ways to reuse content. What are some ways you’ve reused content on your podcast and other places?
