First off, I don’t mean “how much does the equipment cost to record a podcast?”
When researching podcast costs, those types of articles come up often. Probably, because they are easy to drop affiliate links into and make a bit of money. 🙂
What I mean is, if I was to hire someone else to produce my cast, what would it cost?
There are basically three kinds of help you can hire to produce your podcast:
- Consultants, Experts, and Membership Sites: These are avenues where you learn on your own or with the guidance of another person. Good consultants typically cost $100 – $300 per hour and the right ones are worth it. Membership sites that teach you range from $10 to $50 a month.
- Pro Tip: A true expert should have ample evidence of relevant success AND failure stories, happy clients, teaching experiences (video, speaking gigs, and articles), and be learners themselves. If they don’t, they’re not worth your money.
- Technical Help (audio editors, show note writers, and transcribers): These are people or agencies who you typically give your unedited audio to and they edit, mix, level, balance and take care of all of the other production buzzwords for you. They often write your show notes and create your posts as well. This is an incredibly valuable service if you partner with the right professional or business. Expect to pay $500 to $1000 per month for the production of weekly episodes, show notes, website posts, and transcriptions.
- Pro Tip: Software and the ease of the internet has made it easy to get into this kind of work. However, it’s not easy to be an expert. Similar to consultants, make sure the individual or business you want to hire has evidence of success, happy clients, and is willing to connect with you on a level you’re comfortable with. Hiring inexperienced people will always cost you more in the long run and short-term, can really damage your brand.
- Full Production: These are agencies with dedicated specialists who handle everything for you. This is where my agency falls. Business models vary, but we’re typically doing similar work:
- Planning the cast.
- Producing the cast.
- Promoting the cast.
- Tracking progress on the cast.
Think of this full production option as your personal marketing team. Costs can range from $1500 to $3500+ per month.
This type of service is typically utilized by businesses or individuals (like professional coaches, authors, and speakers) that understand the importance of investing in quality branding and marketing. At this level, make sure you find an agency that you can partner with long-term and that has the means to support your vision.
Now, can you find cheaper prices than what I mentioned? Absolutely. However, I’ve learned from running my own business, that investing in the right things is necessary. Quality services cost money. If your biggest concern is saving money, try Fiverr or Upwork. There, you’ll be able to find people who are ridiculously underpriced.
In our next episode, I’m going to cover “What do you need to start a podcast?”
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