How do I grow my podcast audience? This question continues to be top of mind for many podcasters.
In this episode, I asked Jason Bagley, email marketing expert, and owner of Firing Squad, and email marketing agency based in South Africa the question- How can you use email marketing to grow your listenership? Enjoy his response….
- Know your audience – Reach out to individuals and learn from them. Find out what they like, where you can improve, etc.
- Provide value – Give them something worth listening to in the podcast and worth listening to in the newsletter.
- Grow your newsletter – Have a sign up on the website. Use Facebook lead ads to get people signing up right from Facebook.
- Update subscribers regularly – Promote every new show with an email featuring some value from the episode.
- Provide in-between content – Send emails out in-between episodes that include relevant value to your listeners that wouldn’t normally be featured in an episode.
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